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Social Web
Consumer behaviour
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Consumer behavior
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Customer equity
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Kundenwert
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Luxury brands
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SNS
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impression
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narcissim
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Park, Seong-yeon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Park, Seong-yeon
;
Kang, Yeu-jin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10010408596
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