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Search: "Kim, Hyuksoo"
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7
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3
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Kim, Hyuksoo
19
Cheong, Yunjae
7
Kim, Kihan
7
Youn, Seounmi
6
Lee, Doohwang
3
Ahn, Jungsun
2
Kim, Saejoon
2
Chung, Jee Young
1
Hong, Yangsun
1
Kim, Yeojin
1
Lee, Ki-young
1
Lee, Michael
1
Noh, Yeayoung
1
Sohn, Steve H.
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Journal of advertising research
2
Journal of promotion management : JPM
2
Finance research letters
1
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ECONIS (ZBW)
15
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3
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1
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1
Understanding the role of construal level in time-restriction
Kim, Hyuksoo
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1382-1407
Persistent link: https://www.econbiz.de/10013417505
Saved in:
2
Managing downside risk of low-risk anomaly portfolios
Kim, Hyuksoo
;
Kim, Saejoon
- In:
Finance research letters
46
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013341589
Saved in:
3
Reduction of estimation error impact in the risk parity strategiesv
Kim, Hyuksoo
;
Kim, Saejoon
- In:
Quantitative finance
21
(
2021
)
8
,
pp. 1351-1364
Persistent link: https://www.econbiz.de/10012608651
Saved in:
4
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
5
Consumer's response to time restrictions : role of construal level
Kim, Hyuksoo
;
Chung, Jee Young
;
Lee, Michael
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
Saved in:
6
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
7
Consumers as time travellers : the moderating effects of risk perception and construal level on consumers' responses to temporal framing
Kim, Hyuksoo
;
Youn, Seounmi
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1070-1097
Persistent link: https://www.econbiz.de/10012200368
Saved in:
8
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
9
Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
10
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Saved in:
11
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
12
Impact of advertising model's body size on perceived product quality : category-based induction approach
Kim, Hyuksoo
;
Sohn, Steve H.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10011522076
Saved in:
13
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
14
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
15
Effects of construal level and need for cognition on consumers' responses to temporally framed benefits
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of Consumer Behaviour
18
(
2019
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10012081485
Saved in:
16
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
17
Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
Saved in:
18
Information content of Super Bowl commercials 20012009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-265
Persistent link: https://www.econbiz.de/10010013480
Saved in:
19
Antecedents of Consumer Attitudes toward Cause-Related Marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10008051944
Saved in:
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