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Brand
Consumer behaviour
32
Konsumentenverhalten
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USA
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United States
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Einzelhandel
9
Retail trade
9
Brand image
8
Markenimage
8
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Indien
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Brand management
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Clothing
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Beziehungsmarketing
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Emotion
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Online retailing
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Structural equation model
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Strukturgleichungsmodell
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Textile distribution
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Textilhandel
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Artificial intelligence
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Cluster analysis
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Clusteranalyse
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Customer satisfaction
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Dienstleistungsqualität
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Internet marketing
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Kundenzufriedenheit
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Künstliche Intelligenz
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Market segmentation
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Marktsegmentierung
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Kim, Youn-kyung
3
Kumar, Archana
2
Park, Hyejune
2
Beckman, Eric
1
Bhardwaj, Vertica
1
Kim, Youn-Kyung
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Lee, Hyun-joo
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Journal of business research : JBR
1
Journal of international consumer marketing
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
2
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
3
The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica
;
Park, Hyejune
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
Saved in:
4
Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Saved in:
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