//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Lee, Seungae"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
5
Werbewirkung
5
Consumer behaviour
2
Konsumentenverhalten
2
USA
2
United States
2
self-referencing
2
Advertising
1
Athletes
1
Autonomous motivation
1
Biased elaboration
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Gesundheitsmarketing
1
Health care marketing
1
Internet marketing
1
Intrinsic and extrinsic goal-framing
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Message Type
1
Message persuasiveness
1
Message strategy
1
Motivation
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Prospect Theory
1
Prospect theory
1
Präferenztheorie
1
Psychology of advertising
1
Self-construal
1
Social Marketing
1
Social Networking Sites (SNS)
1
Social Web
1
Social marketing
1
Social network
1
Social web
1
Soziales Netzwerk
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Lee, Seungae
7
Pounders, Kathrynn R.
3
Stafford, Marla Royne
2
Han, Jiyoon
1
Kim, Euy-jin
1
Kim, Wonyoung
1
Mackert, Michael
1
Mackert, Mike
1
Pounders, Kathrynn
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
2
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
2
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
3
The influence of temporal frame on guilt and shame appeals
Pounders, Kathrynn R.
;
Stafford, Marla Royne
;
Lee, Seungae
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10012243130
Saved in:
4
The effectiveness of guilt and shame ad appeals in social marketing : the role of regulatory focus
Pounders, Kathrynn
;
Lee, Seungae
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10012242890
Saved in:
5
"People" can be better than "you" : the moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
6
Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications
Pounders, Kathrynn R.
;
Lee, Seungae
;
Mackert, Mike
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 388-402
Persistent link: https://www.econbiz.de/10011410186
Saved in:
7
The extended match-up hypothesis model : the role of self-referencing in athlete endorsement effects
Lee, Seungae
;
Kim, Wonyoung
;
Kim, Euy-jin
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011504052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->