Leonidou, Constantinos N.; Leonidou, Leonidas C. - In: European Journal of Marketing 45 (2011) 1/2, pp. 68-103
Purpose – This study seeks to identify, synthesize, and evaluate extant research on environmental marketing and management, with the ultimate aim of unveiling trends in this field. Specifically, it aims to focus on: the characteristics of authors and manuscripts written on the subject; the...