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Search: "Luo, M."
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Consumer behaviour
7
Konsumentenverhalten
7
China
5
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand image
2
E-commerce
2
Electronic Commerce
2
Information technology
2
Informationstechnik
2
Innovation
2
Lieferantenmanagement
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Luxury goods
2
Luxusgüter
2
Markenimage
2
Online retailing
2
Online-Handel
2
Organisatorischer Wandel
2
Organizational change
2
Personality psychology
2
Persönlichkeitspsychologie
2
Simulation
2
Supplier relationship management
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Absorption
1
Absorptive capacity
1
Adaptive cycle
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26
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18
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English
20
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7
Author
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Luo, Jun
15
Liu, Martin J.
12
Yuan, Ruizhi
9
Luo, M.
5
Wang, Zi
3
Ang, C.L.
2
Balaji, M. S.
2
Gay, R.K.L.
2
Luo, M.-B.
2
Tóth, Zsófia
2
Yannopoulou, Natalia
2
Yen, Dorothy A.
2
Ang, C. L.
1
Bang, Nguyen
1
Bhatti, Muhammad Ishaq
1
Chen, Q.-H.
1
Chen, Tao
1
Dey, Bidit Lal
1
Gay, R. K. L.
1
Grigalunas, T A
1
Grigalunas, Ta
1
He, Tong
1
Huang, Yu-an
1
Huang, Yun
1
Itani, Omar S.
1
Jha, Subhash
1
Jin, Boyi
1
Jurkat, M. Peter
1
Khanyapuss Punjaisri
1
Khoo, L.P.
1
Liu, Paul C. Y.
1
Luo, Hang
1
Luo, M
1
Luo, Mengwen
1
Luo, Miao
1
Luo, Xin
1
Mrad, Mona
1
Phang, Chee Wei
1
Qin, Hu
1
Sivarajah, Uthayasankar
1
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Technological forecasting & social change : an international journal
2
The European Physical Journal B - Condensed Matter and Complex Systems
2
Electronic commerce research
1
International Journal of Production Economics
1
International journal of production economics
1
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
1
International journal of services, economics and management
1
International marketing review
1
Maritime Economics and Logistics
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
Omega : the international journal of management science
1
Physica A: Statistical Mechanics and its Applications
1
Responsible Innovation Management
1
Review of quantitative finance and accounting
1
Theoretical economics letters
1
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ECONIS (ZBW)
20
RePEc
5
OLC EcoSci
2
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1
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Understanding inconsistent corruption control through e-government participation : updated evidence from a cross-country investigation
Wang, Lihua
;
Luo, Xin
;
Jurkat, M. Peter
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10013431238
Saved in:
6
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
7
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
8
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
9
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
10
Toward social enterprise sustainability : the role of digital hybridity
He, Tong
;
Liu, Martin J.
;
Phang, Chee Wei
;
Luo, Jun
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334958
Saved in:
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