Maggon, Mohita; Chaudhry, Harish - In: Journal of Advances in Management Research 16 (2019) 1, pp. 123-140
Purpose: The purpose of this paper is to examine the interrelationships among the extracted constructs of customer satisfaction (CS), knowledge about customer relationship management (CRM) program, customer attitude and their effect on relationship share (RS). The study also attempts to find if...