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Search: "Marketing : metaphors and metamorphosis"
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Marketing : metaphors and metamorphosis
15
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ECONIS (ZBW)
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1
Marketing
metaphors
and
metamorphosis
: an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
2
Marketing
,
metaphors
and
metamorphosis
: marketing management as a caring profession
Thomas, Michael J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 206-216)
.
2008
Persistent link: https://www.econbiz.de/10003746841
Saved in:
3
Don't blame it on the metaphor :
marketing
,
metaphors
and
metamorphosis
in the internal market
Buckingham, Ian
- In:
Marketing : metaphors and metamorphosis
,
(pp. 195-205)
.
2008
Persistent link: https://www.econbiz.de/10003746838
Saved in:
4
Metaphors and marketing : some uses and abuses
Tynan, Caroline
- In:
Marketing : metaphors and metamorphosis
,
(pp. 10-25)
.
2008
Persistent link: https://www.econbiz.de/10003746795
Saved in:
5
The globalization of markets and the rule of three
Seth, Jagdish N.
;
Uslay, Can
;
Sisodia, Rajendra
- In:
Marketing : metaphors and metamorphosis
,
(pp. 26-41)
.
2008
Persistent link: https://www.econbiz.de/10003746799
Saved in:
6
Marketing mix metaphorosis : the heavy toll of too much popularity
Van Waterschoot, Walter
;
De Haes, Joeri
- In:
Marketing : metaphors and metamorphosis
,
(pp. 42-61)
.
2008
Persistent link: https://www.econbiz.de/10003746806
Saved in:
7
Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
McDonald, Malcolm
- In:
Marketing : metaphors and metamorphosis
,
(pp. 62-87)
.
2008
Persistent link: https://www.econbiz.de/10003746809
Saved in:
8
Viral marketing
Lindgreen, Adam
;
Dobele, Angela
;
Beverland, Michael
; …
- In:
Marketing : metaphors and metamorphosis
,
(pp. 102-117)
.
2008
Persistent link: https://www.econbiz.de/10003746818
Saved in:
9
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
10
Brand ambassadors : strategic diplomats or tactical promoters?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Marketing : metaphors and metamorphosis
,
(pp. 132-145)
.
2008
Persistent link: https://www.econbiz.de/10003746824
Saved in:
11
Negative comparative advertising : when marketers attack
Beard, Fred
- In:
Marketing : metaphors and metamorphosis
,
(pp. 146-161)
.
2008
Persistent link: https://www.econbiz.de/10003746828
Saved in:
12
Why do they lag and why should we care?
Goldenberg, Jacob
;
Oreg, Shaul
- In:
Marketing : metaphors and metamorphosis
,
(pp. 162-171)
.
2008
Persistent link: https://www.econbiz.de/10003746830
Saved in:
13
Relationship marketing as a marriage
Lindgreen, Adam
;
Palmer, Roger
;
Beverland, Michael
- In:
Marketing : metaphors and metamorphosis
,
(pp. 172-182)
.
2008
Persistent link: https://www.econbiz.de/10003746832
Saved in:
14
Products and the life cycle
Palmer, Roger
;
Lindgreen, Adam
- In:
Marketing : metaphors and metamorphosis
,
(pp. 183-194)
.
2008
Persistent link: https://www.econbiz.de/10003746835
Saved in:
15
It's a kinda magic : adventures in alchemy
Brown, Stephen
- In:
Marketing : metaphors and metamorphosis
,
(pp. 88-101)
.
2008
Persistent link: https://www.econbiz.de/10003746813
Saved in:
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