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Mayzlin, Dina
11
Godes, David
3
Chevalier, Judith A.
2
Gruber, Jon
1
Kim, John
1
Shin, Jiwoong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Operations research, Management science : OR MS ; the international literature digest
2
Working paper / National Bureau of Economic Research, Inc
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
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1
Link to Success: How Blogs Build an Audience by Promoting Rivals
Mayzlin, Dina
;
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
58
(
2012
)
9
,
pp. 1651-1669
Persistent link: https://www.econbiz.de/10010019946
Saved in:
2
FALSCHE FASSADEN - SOZIALE MEDIEN: Wie Sie Selbstlob von Firmen auf Online-Bewertungsportalen erkennen.
Mayzlin, Dina
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 18-19
Persistent link: https://www.econbiz.de/10010046894
Saved in:
3
Uninformative Advertising as an Invitation to Search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-686
Persistent link: https://www.econbiz.de/10009252663
Saved in:
4
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10008281501
Saved in:
5
F INFORMATION COMMERCE & TECHNOLOGY - Promotional chat on the Internet Fc:160
Mayzlin, Dina
- In:
Operations research, Management science : OR MS ; the …
47
(
2007
)
4
,
pp. 463-466
Persistent link: https://www.econbiz.de/10007777040
Saved in:
6
Promotional Chat on the Internet
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10006870869
Saved in:
7
The Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, Judith A.
;
Mayzlin, Dina
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 345-354
Persistent link: https://www.econbiz.de/10007270435
Saved in:
8
F INFORMATION COMMERCE & TECHNOLOGY - Using online conversations to study word-of-mouth communication - Fa:130
Godes, David
;
Mayzlin, Dina
- In:
Operations research, Management science : OR MS ; the …
45
(
2005
)
2
,
pp. 215-216
Persistent link: https://www.econbiz.de/10007781941
Saved in:
9
Using Online Conversations to Study Word-of-Mouth Communication
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10006880686
Saved in:
10
THE EFFECT OF WORD OF MOUTH ON SALES: ONLINE BOOK REVIEWS
Chevalier, Judith A.
;
Mayzlin, Dina
-
2003
Persistent link: https://www.econbiz.de/10006965949
Saved in:
11
PHYSICIAN FEES AND PROCEDURE INTENSITY: THE CASE OF CESAREAN DELIVERY
Gruber, Jon
;
Kim, John
;
Mayzlin, Dina
-
1998
Persistent link: https://www.econbiz.de/10006991385
Saved in:
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