DAVIS, DONNA F.; MENTZER, JOHN T.; MCCARTHY, TERESA M.; … - In: Journal of Forecasting 25 (2006) 5, pp. 303-324
This paper presents results of a survey designed to discover how sales forecasting management practices have changed over the past 20 years as compared to findings reported by Mentzer and Cox (1984) and Mentzer and Kahn (1995). An up-to-date overview of empirical studies on forecasting practice...