Cripps, Helen; Singh, Abhay; Mejtoft, Thomas; Salo, Jari - In: Marketing Intelligence & Planning 38 (2020) 5, pp. 587-601
Purpose: The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing. Design/methodology/approach:...