Molina-Castillo, Francisco-Jose; Meroño-Cerdan, Angel-Luis - In: International Journal of E-Services and Mobile … 6 (2014) 3, pp. 34-47
During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high...