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Nairn, Agnès
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Bottomley, Paul
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Berthon, Pierre R.
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Cauberghe, Verolien
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Chaplin, Lan Nguyen
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Gentina, Élodie
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Advertising in new formats and media : current research and implications for marketers
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Brands : interdisciplinary perspectives
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Developmental challenges in marketing research
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Fundamentals of marketing research ; Vol. 5
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The Routledge companion to consumer behavior
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ECONIS (ZBW)
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Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
Saved in:
2
Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
Saved in:
3
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
4
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
5
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
Saved in:
6
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2007
Persistent link: https://www.econbiz.de/10003541204
Saved in:
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