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~subject:"Virales Marketing"
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Virales Marketing
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Cui, Geng
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Peng, Ling
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Li, Chunyu
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Zhuang, Mengzhou
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Zheng, Wanyi
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The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
2
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
3
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
4
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
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