The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Geng Cui, Yuho Chung, Ling Peng, Wanyi Zheng
| Year of publication: |
2022
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|---|---|
| Authors: | Cui, Geng ; Chung, Yuho ; Peng, Ling ; Zheng, Wanyi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 633-645
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| Subject: | Disclosure | E-commerce | Helpfulness votes | Incentives | Online product reviews | Product sales | Review bias | Virales Marketing | Viral marketing | Unternehmenspublizität | Corporate disclosure | Electronic Commerce | Online-Handel | Online retailing | Anreiz | Produktinformation | Product information | Online-Marketing | Internet marketing | Social Web | Social web | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168006