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~subject:"Virales Marketing"
~subject:"Innovation"
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Search: "PENG, Ling"
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Virales Marketing
Innovation
China
8
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7
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6
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6
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6
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6
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4
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1996-2007
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Peng, Ling
6
Cui, Geng
5
Li, Chunyu
2
Zhuang, Mengzhou
2
Chang, Chun-Mao
1
Chung, Yuho
1
Finn, Adam
1
Florès, Laurent Pierre
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Peng, Chih-Hung
1
Wei, Chih-Ping
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Wu, Ling-Ling
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Zheng, Wanyi
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Journal of business research : JBR
2
European journal of innovation management : EJIM
1
IEEE transactions on engineering management : EM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of consumer marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
2
Intrafirm network structure and firm innovation performance : the moderating role of environmental uncertainty
Peng, Chih-Hung
;
Wu, Ling-Ling
;
Wei, Chih-Ping
;
Chang, …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
4
,
pp. 1173-1184
Persistent link: https://www.econbiz.de/10013354976
Saved in:
3
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
4
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
5
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
6
Selecting ideas for new product development : comparison of monadic test and adaptive concept screening under the G theory framework
Cui, Geng
;
Peng, Ling
;
Florès, Laurent Pierre
- In:
European journal of innovation management : EJIM
18
(
2015
)
3
,
pp. 380-396
Persistent link: https://www.econbiz.de/10011339376
Saved in:
7
How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
Saved in:
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