Palla, Polyxeni (Jenny); Boutsouki, Christina; Zotos, Yorgos - In: International Journal of Retail & Distribution Management 38 (2010) 5, pp. 320-340
Purpose – The purpose of this paper is to examine the evolution of the quantity surcharge phenomenon as a conscious pricing policy as well as the resulting consumer awareness and reactions to quantity surcharges. Design/methodology/approach – The approach taken is a comparative analysis of...