PANDELICĂ, Ionut; PANDELICĂ, Amalia - In: Holistic Marketing Management 1 (2011) 1, pp. 46-51
Cooperative strategy became a very fashionable area of intellectual debate in the 1990s, rather as competitive strategy was in the 1980s following the publication of works by Porter (1980,1985). Managers are responsible for health of their enterprises both in the present and in the future....