Piris, Yolande; Guibert, Nathalie - In: International Journal of Retail & Distribution Management 47 (2019) 12, pp. 1353-1363
Purpose: The purpose of this paper is to investigate consumers’ variety perception for online grocery assortments and, more generally, to better understand consumers’ attitude toward digital assortments. In particular, this research examines the influence of the organization of products...