Effects of intuitive judgments on consumer assortment evaluations
Yolande Piris; Nathalie Guibert
| Year of publication: |
2015
|
|---|---|
| Authors: | Piris, Yolande ; Guibert, Nathalie |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 3, p. 137-144
|
| Subject: | Intuition | Assortment evaluation | Decision modes | Organization perception | Variety perception | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Wahrnehmung | Perception | Bewertung | Evaluation | Sortiment | Retail assortment | Experiment | Kognition | Cognition |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376687