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Search: "Pitt, Leyland F."
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Consumer behaviour
29
Konsumentenverhalten
29
Brand management
22
Markenführung
22
Social Web
19
Social web
19
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
Advertising
11
Brand image
11
Markenimage
11
Werbung
11
Brand
10
Markenartikel
10
Bibliometrics
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Creativity
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Internet
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Kreativität
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Wein
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Wine
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Bibliometrie
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Luxury goods
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Luxusgüter
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USA
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United States
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Advertising effects
7
E-commerce
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Electronic Commerce
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Marketing
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Werbewirkung
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B-to-B-Marketing
6
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Weinbau
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Wine industry
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Undetermined
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Article
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Article in journal
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9
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5
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English
162
Undetermined
99
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Pitt, Leyland F.
256
Berthon, Pierre R.
64
Berthon, Pierre
39
Watson, Richard T.
28
Nel, Deon
17
Plangger, Kirk
16
Caruana, Albert
15
Ewing, Michael T.
14
Morris, Michael H.
14
Parent, Michael
14
Kietzmann, Jan
13
Campbell, Colin
12
Robson, Karen
12
McCarthy, Ian P.
9
Campbell, Colin L.
8
Chan, Anthony
8
Ewing, Michael
7
Hulbert, James M.
7
Zinkhan, George M.
7
Berthon, Jean-Paul
6
Chakrabarti, Ronika
6
Mills, Adam J.
6
Vella, Joseph
6
Ferreira, Caitlin
5
Hannah, David
5
Robertson, Jeandri
5
Sattari, Setayesh
5
Steyn, Peter
5
Treen, Emily
5
Abratt, Russell
4
Ferguson, Sarah Lord
4
Heerden, Gené van
4
Leong, Elaine K.F.
4
Pitt, Leyland F
4
Reyneke, Mignon
4
Sands, Sean
4
Spyropoulou, Stavroula
4
Bakkeland, Gunnar
3
Barnes, Bradley R.
3
Boon, Edward
3
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Business horizons
40
Industrial marketing management : the international journal for industrial and high-tech firms
11
Business Horizons
8
International journal of wine business research : IJWBR
8
Journal of advertising research
8
Journal of business research : JBR
8
Journal of financial services marketing : JFSM
7
Journal of general management
7
Marketing intelligence & planning
7
Psychology & marketing
7
International journal of technology marketing : IJTMkt
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing education : JME
5
European journal of marketing : EJM
4
Journal of Business Research
4
Journal of managerial psychology
4
California management review
3
California management review : CMR
3
International review of entrepreneurship : IRE
3
Journal of the Academy of Marketing Science
3
Management information systems : mis quarterly
3
Operations research, Management science : OR MS ; the international literature digest
3
South African Journal of Business Management
3
Corporate communications : an international journal
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of strategic management education : JSME
2
Journal of strategic marketing
2
MIT sloan management review
2
Management international review : mir ; journal of international business
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
The international journal of bank marketing : IJBM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The journal of strategic information systems : incorporating International Information Systems
2
The service industries journal
2
Tourism management : research, policies, practice
2
Advances in corporate branding
1
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ECONIS (ZBW)
153
OLC EcoSci
84
RePEc
16
EconStor
3
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
BASE
1
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Date (oldest first)
131
Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-184
Persistent link: https://www.econbiz.de/10008931548
Saved in:
132
Brand signal quality of products in an asymmetric online information environment: An experimental study
Tsao, Hsiu‐Yuan
;
Berthon, Pierre
;
Pitt, Leyland F.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 169-179
Persistent link: https://www.econbiz.de/10009187299
Saved in:
133
The case for cases: writing and teaching cases for the emerging economies
Pitt, Leyland F.
;
Watson, Richard T.
- In:
Information technology for development : an internat. …
17
(
2011
)
4
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009264550
Saved in:
134
Luxury wine brands as gifts: ontological and aesthetic perspectives
Reyneke, Mignon
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 258-271
Persistent link: https://www.econbiz.de/10009286527
Saved in:
135
Implementing global corporate citizenship: An integrated business framework
Crittenden, Victoria L.
;
Crittenden, William F.
; …
- In:
Business horizons
54
(
2011
)
5
,
pp. 447-456
Persistent link: https://www.econbiz.de/10009291359
Saved in:
136
How readable are mission statements? An exploratory study
Sattari, Setayesh
;
Pitt, Leyland F.
;
Caruana, Albert
- In:
Corporate communications : an international journal
16
(
2011
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10009342199
Saved in:
137
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
138
Fifteen good years : an analysis of publications in Management International Review
Coudounaris, Dafnis
;
Kvasova, Olga
;
Leonidou, Leonidas C.
; …
- In:
Management international review : mir ; journal of …
49
(
2009
)
5
,
pp. 671-684
Persistent link: https://www.econbiz.de/10003905253
Saved in:
139
Web 2.0 and the open source movement : liberating text books
Pitt, Leyland F.
;
Nel, Deon
;
Heerden, Gené van
- In:
International review of entrepreneurship : IRE
7
(
2009
)
1/4
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003983439
Saved in:
140
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
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