Bean, Cynthia J.; Boles, James S.; Rodriguez Cano, Cynthia - In: Journal of Business & Industrial Marketing 18 (2003) 4/5, pp. 419-434
The communication environment for buyer‐seller interfaces is being transformed by a variety of new communication choices. The use of electronic mail in business today is especially prevalent. This investigation explores buyer and seller reactions to electronic mail use in buyer‐seller...