Segarra‐Moliner, Jose‐Ramon; Moliner‐Tena, … - In: Marketing Intelligence & Planning 31 (2013) 3, pp. 196-215
Purpose – The objective of this study is to analyse relationship quality in a business‐to‐business context. Given that the relationship between market orientation and customer‐perceived service quality is well known in the area of higher education, this paper draws on its antecedents to...