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Search: "Sengupta, Sanjit"
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Sengupta, Sanjit
43
Slater, Stanley F.
10
Mohr, Jakki
6
Mohr, Jakki J.
5
Bucklin, Louis P.
3
Hussain, Mahmood
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Im, Subin
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Silverman, Murray
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Bevans, Michael
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Bhat, Subodh
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Castaldi, Richard
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Chatterjee, Sharmila C.
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Chung, Chiayin
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Krapfel, Robert
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Krapfel, Robert E.
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Lopperi, Kira
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Migdow, Roger
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Verma, Sameer
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Journal of business strategy
5
International journal of technology marketing : IJTMkt
4
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
2
Journal of Business Research
2
Journal of global marketing
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
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1
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1
Handbook of business-to-business marketing
1
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International business review : the official journal of the European International Business Academy
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international marketing
1
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1
Managing economic liberalisation in South Asia : directions for the 21th century
1
Managing technology and innovation : an introduction
1
The journal of business & industrial marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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OLC EcoSci
21
ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
1
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1
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
2
Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
Saved in:
3
The role of international experience in business models of SMEs : evidence from software companies
Saino, Liisa-Maija
;
Saarenketo, Sami
;
Sengupta, Sanjit
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10011408223
Saved in:
4
Switching costs in key account relationships
Sengupta, Sanjit
;
Krapfel, Robert E.
;
Pusateri, Michael A.
- In:
Handbook of strategic account management : a …
,
(pp. 103-113)
.
2014
Persistent link: https://www.econbiz.de/10010341372
Saved in:
5
Information sources and adoption of vaccine during pandemics
Sengupta, Sanjit
;
Wang, Hui-ming Deanna
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10010460794
Saved in:
6
Radical product innovation capability : literature review, synthesis, and illustrative research propositions
Slater, Stanley F.
;
Mohr, Jakki
;
Sengupta, Sanjit
- In:
The journal of product innovation management : an …
31
(
2014
)
3
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010359031
Saved in:
7
Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel
Chung, Chiayin
;
Chatterjee, Sharmila C.
;
Sengupta, Sanjit
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10009513225
Saved in:
8
Serving base-of-the-pyramid markets : meeting real needs through a customized approach
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009678313
Saved in:
9
Toward a theory of technology marketing : review and suggestions for future research
Mohr, Jakki
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Handbook of business-to-business marketing
,
(pp. 563-581)
.
2012
Persistent link: https://www.econbiz.de/10009500118
Saved in:
10
Serving base-of-the-pyramid markets: meeting real needs through a customized approach
Mohr, Jakki J.
;
Sengupta, Sanjit
;
Slater, Stanley F.
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 4-15
Persistent link: https://www.econbiz.de/10010037060
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