Jalees, Tariq; Shahid, Nimra; Tariq, Huma - In: Journal of Management Sciences 2 (2015) 1, pp. 166-184
This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A self-administered questionnaire through mall intercept method was used for survey purpose. Valid sample size was 300 comprising all adults and both genders. The constructs used in...