Kamalul Ariffin, Shaizatulaqma; Mohan, Thenmoli; Goh, … - In: Journal of Research in Interactive Marketing 12 (2018) 3, pp. 309-327
Purpose: This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and...