Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
Year of publication: |
2016
|
---|---|
Authors: | Shaizatulaqma Kamalul Ariffin ; Ishak Ismail ; Khairul Anuar Mohammad Shah |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 7.2016, 1, p. 15-36
|
Subject: | Advertising | Consumer attitudes | Halal excellence centers | Islamic marketing | Buying from Islamic markets | Commercializing Islam | Promotions to Muslims | Advertisements to Muslims | Halal market | Islam | Konsumentenverhalten | Consumer behaviour | Werbung | Islamisch | Islamic | Muslime | Muslims | Werbewirkung | Advertising effects | Islamische Staaten | Islamic countries | Online-Marketing | Internet marketing |
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