Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Ahmed Raza
| Year of publication: |
2021
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|---|---|
| Authors: | Raza, Ahmed |
| Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 6.2021, 1, p. 36-59
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| Subject: | Islamic religiosity | Muslim consumers | Islamic advertising | brand credibility | Islamic ethics | unethical advertising | Islamic marketing | Islam | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Islamische Staaten | Islamic countries | Islamisch | Islamic | Markenführung | Brand management | Islamisches Finanzsystem | Islamic finance | Marketing | Muslime | Muslims | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Ethik | Ethics | Religion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMB.2021.117593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670754