Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The Service Industries Journal 34 (2014) 11, pp. 885-900
This study outlines some of the important positive outcomes of enhancing e-retailing services through adding experiential benefits. It investigates how provision of experiential values by an online store improves involvement of customers in the e-retailer's website. This paper also looks at the...