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Search: "Sponsoring"
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Subject
All
Sponsoring
1,807
Sponsorship
1,621
Sportmarketing
445
Sports marketing
437
Deutschland
392
Germany
365
Sport
353
Sports
325
Konsumentenverhalten
291
Consumer behaviour
290
Sportveranstaltung
238
Professional sports
227
Profisport
227
Sport event
225
Werbewirkung
214
Fußball
209
Football
205
Advertising effects
204
Brand management
186
Markenführung
186
Markenimage
159
Brand image
158
Marketingmanagement
152
Marketing management
149
Sportsponsoring
135
Öffentlichkeitsarbeit
129
Public relations
123
USA
116
Corporate Social Responsibility
111
United States
110
Corporate social responsibility
107
sponsorship
104
Werbung
102
Marketing
98
Advertising
91
Online-Marketing
91
Internet marketing
89
Event-Marketing
83
Sportorganisation
79
Theorie
79
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Online availability
All
Undetermined
444
Free
211
Type of publication
All
Article
1,096
Book / Working Paper
802
Journal
18
Type of publication (narrower categories)
All
Article in journal
857
Aufsatz in Zeitschrift
857
Aufsatz im Buch
228
Book section
228
Hochschulschrift
159
Graue Literatur
155
Non-commercial literature
155
Thesis
111
Collection of articles of several authors
88
Sammelwerk
88
Working Paper
80
Arbeitspapier
66
Case study
55
Fallstudie
55
Aufsatzsammlung
43
Dissertation u.a. Prüfungsschriften
34
Konferenzschrift
34
Bibliografie enthalten
27
Bibliography included
27
Conference proceedings
21
Amtsdruckschrift
12
Government document
12
Handbook
10
Handbuch
10
Lehrbuch
10
Ratgeber
9
Textbook
8
Guidebook
6
Amtliche Publikation
4
Conference paper
4
Konferenzbeitrag
4
Bibliografie
3
Interview
3
Adressbuch
2
Article
2
Bibliographie
2
Bibliography
2
Biografie
2
Collection of articles written by one author
2
Directory
2
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Language
All
English
1,123
German
708
Undetermined
52
French
19
Italian
9
Dutch
4
Russian
4
Spanish
4
Polish
3
Hungarian
1
Norwegian
1
Swedish
1
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Author
All
Bruhn, Manfred
41
Cornwell, T. Bettina
33
Nufer, Gerd
30
Woisetschläger, David
26
Hermanns, Arnold
25
Jensen, Jonathan A.
23
Backhaus, Christof
17
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Breuer, Christoph
14
Carrillat, François A.
13
Dreisbach, Jan
13
Lacey, Russell
13
Grohs, Reinhard
12
O'Reilly, Norm
12
Marwitz, Christian
11
Koronios, Konstantinos
10
Schnöring, Marc
10
Bühler, André W.
9
Astous, Alain d'
8
Biscaia, Rui
8
Dietl, Helmut
8
Huber, Frank
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Ahlert, Dieter
7
Bagusat, Ariane
7
Burmann, Christoph
7
Drees, Norbert
7
Glogger, Anton
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Plewa, Carolin
7
Adjouri, Nicholas
6
Bortoluzzi Dubach, Elisa
6
Bouchet, Adrien
6
Cobbs, Joe B.
6
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Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
5
Deutschland / Auswärtiges Amt
4
Deutschland / Bundesministerium der Finanzen
4
Deutschland / Bundesministerium des Innern
4
Causales GmbH
3
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
3
Deutschland / Bundesministerium für Wirtschaft und Technologie
3
Fachhochschule Reutlingen / European School of Business
3
Institut für Automobilwirtschaft und Industrielle Produktion
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Deutschland / Beauftragte für Kultur und Medien
2
Deutschland / Bundesministerium für Arbeit und Soziales
2
Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend
2
Ebs European Business School
2
Erich-Schmidt-Verlag <Berlin>
2
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Maecenata-Management GmbH <München>
2
Stifterverband für die Deutsche Wissenschaft
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Atzelsberger Gespräche <1998, Atzelsberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
CER-ETH Center of Economic Research, Department of Management, Technology and Economics (D-MTEC)
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
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Published in...
All
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
SpringerLink / Bücher
22
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
16
Journal of promotion management : JPM
15
Springer eBook Collection
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
11
International journal of sport finance
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
8
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
DUV / Wirtschaftswissenschaft
6
Journal of the Academy of Marketing Science
6
KulturKommerz
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Schriftenreihe Sportökonomie in Forschung und Praxis
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
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Source
All
ECONIS (ZBW)
1,729
USB Cologne (EcoSocSci)
135
RePEc
24
EconStor
17
USB Cologne (business full texts)
8
BASE
2
OLC EcoSci
1
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Date (oldest first)
81
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
82
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
83
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
84
The effects of influencer types and sponsorship disclosure in instagram sponsored posts
Chung, Yoo Jin
;
Lee, S. S.
;
Kim, E.
- In:
Journal of current issues and research in advertising
44
(
2023
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014289766
Saved in:
85
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
86
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
87
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
88
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
89
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
90
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
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