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Search: "Van Bruggen, Gerrit"
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Marketing management
6
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5
Management-Informationssystem
5
Marketingmanagement
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4
Social web
4
Beziehungsmarketing
3
Consumer behaviour
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Corporate culture
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7
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Article
22
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Language
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English
21
Undetermined
10
Author
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Bruggen, Gerrit H. van
20
Wierenga, Berend
16
Lilien, Gary L.
6
van Bruggen, Gerrit H.
5
Kacker, Manish
3
Rangaswamy, Arvind
3
Skiera, Bernd
3
Smidts, Ale
3
Spann, Martin
3
Ataman, M. Berk
2
Gokgoz, Zeynep Aydin
2
Nieuwlaat, Chantal
2
Van Bruggen, Gerrit
2
Van Bruggen, Gerrit H.
2
de Valck, Kristine
2
Althuizen, Niek A. P.
1
Antia, Kersi D.
1
Berend, Wierenga
1
Berens, Guido A. J. M.
1
De Bruyn, Arnaud
1
Depecik, Baris
1
Eliashberg, Jehoshua
1
Everdingen, Yvonne Maria van
1
Felten, Claudio
1
Gelper, Sarah
1
Gerrit, van Bruggen
1
Jap, Sandy D.
1
Jehoshua, Eliashberg
1
Kayande, Ujwal
1
Lans, Ralf van der
1
Moch, Nicole
1
Pallas, Florian
1
Ralf, van der Lans
1
Reinartz, Werner J.
1
Riel, Cees B. M. van
1
Smit, Willem
1
Valck, Kristine de
1
Wieringa, Jaap E.
1
Wirtz, Jochen
1
van Bruggen, Gerrit
1
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Institution
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Erasmus Research Institute of Management
2
Published in...
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ERIM report series research in management
7
Decision support systems : DSS ; the international journal
5
Foundations and trends in marketing : FTMKT
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
European Journal of Marketing
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
GfK Marketing Intelligence Review
1
Global strategy journal : GSJ
1
Handbook of marketing decision models
1
Information systems research : ISR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
20
OLC EcoSci
8
RePEc
2
Other ZBW resources
1
Showing
1
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10
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31
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1
The rise of mobile marketing : a decade of research in review
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
-
2022
Persistent link: https://www.econbiz.de/10013485848
Saved in:
2
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
3
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
4
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
5
Firm value effects of global, regional, and local brand divestments in core and non-core businesses
Depecik, Baris
;
Everdingen, Yvonne Maria van
;
Bruggen, …
- In:
Global strategy journal : GSJ
4
(
2014
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010362747
Saved in:
6
Institutional forecasting : the performance of thin virtual stock markets
Bruggen, Gerrit H. van
;
Spann, Martin
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003337407
Saved in:
7
When are CRM systems successful? : The perspective of the user and of the organization
Bruggen, Gerrit H. van
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003088757
Saved in:
8
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
9
Building stronger channel relationships through information sharing
Smit, Willem
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709616
Saved in:
10
Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems
Bruggen, Gerrit H. van
;
Wierenga, Berend
-
2010
Persistent link: https://www.econbiz.de/10008651948
Saved in:
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