Chang, Hsiu-Hua; Vitell, Scott J.; Lu, Long-Chuan - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 3, pp. 592-608
Purpose: Since East Asian Confucian societies are relational societies that view harmonious relationships with others as important, the issue of consumer ethics has received considerable attention in the quest to improve the effectiveness of business transactions. This is especially true of...