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Search: "Zaltman, Lindsay"
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Zaltman, Lindsay
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Zaltman, Gerald
9
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Harvard business review : HBR
6
Journal of business research : JBR
3
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Business Research
1
The handbook of marketing research : uses, misuses, and future advances
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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
;
Zaltman, Lindsay H.
-
2008
Persistent link: https://www.econbiz.de/10004907623
Saved in:
2
Comment on "Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self"
Zaltman, Lindsay
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 488-489
Persistent link: https://www.econbiz.de/10003709367
Saved in:
3
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
4
How can Tibal Fisher stores improve its customer research process?
Sturgess, Donna J.
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 34
Persistent link: https://www.econbiz.de/10003736001
Saved in:
5
How can Tibal Fisher stores improve its customer research process?
Lee, Alex
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 35
Persistent link: https://www.econbiz.de/10003736003
Saved in:
6
How can Tibal Fisher stores improve its customer research process?
Fujikawa, Yoshinori
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 36
Persistent link: https://www.econbiz.de/10003736004
Saved in:
7
How can Tibal Fisher stores improve its customer research process?
Carbone, Lewis
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 37
Persistent link: https://www.econbiz.de/10003736005
Saved in:
8
HBR CASE STUDY - The Sure Thing That Flopped - Tibal Fisher made his fortune selling home furnishings to baby boomers. All his research says his new brainchild -- Gadgets addressin...
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
(
2008
),
pp. 29
Persistent link: https://www.econbiz.de/10008075645
Saved in:
9
MEINUNGEN - Wenn die Marktforschung danebenliegt - Fallstudie: Kundenbefragungen hatten den neuen Shops für Menschen ab 50 Erfolg prophezeit. Doch die Läden bleiben leer. Was hat d...
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10008083675
Saved in:
10
Comment on “Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self”
Zaltman, Lindsay
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 488-489
Persistent link: https://www.econbiz.de/10007988622
Saved in:
11
Comment on “Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self”
Zaltman, Lindsay
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 488-490
Persistent link: https://www.econbiz.de/10008897323
Saved in:
12
Comment on "Using the Forced Metaphor-Elicitation Technique (FMET) to Meet Animal Companions within Self"
Zaltman, Lindsay
- In:
Journal of Business Research
61
(
2008
)
5
,
pp. 488-489
Persistent link: https://www.econbiz.de/10005473858
Saved in:
13
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
Saved in:
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