Cron, Andrew; Zhang, Liang; Agarwal, Deepak - In: Journal of Applied Statistics 41 (2014) 4, pp. 701-715
Content recommendation on a webpage involves recommending content links (items) on multiple slots for each user visit to maximize some objective function, typically the click-through rate (CTR) which is the probability of clicking on an item for a given user visit. Most existing approaches to...