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~person:"Kirmani, Amna"
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Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
2
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Kirmani, Amna
;
Zhu, Rui (Juliet)
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10007860732
Saved in:
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