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~person:"Herrmann, Andreas"
~subject:"Brand loyalty"
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Search: ("Automobilindustrie" OR "EU-Politik" OR "Kraftfahrzeugindustrie" OR "Kraftfahrzeugmarkt") AND NOT isPartOf:Wirtschaftsdienst
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How product recalls and social feedback affect consumers' purchase decisions : empirical evidence from the automobile industry
Beck, Lucas
-
2015
helfen, das für sie ideale Produkt auszuwählen. Dies gilt insbesondere für die
Automobilindustrie
, da sich Fahrzeuge durch … anhand realer Sekundärdaten der
Automobilindustrie
empirische Evidenz, dass Produktrückrufaktionen und soziales Feedback …
Persistent link: https://www.econbiz.de/10011603131
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