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~person:"Herrmann, Andreas"
~subject:"Brand loyalty"
~subject:"Bundling strategy"
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Search: ("Automobilindustrie" OR "EU-Politik" OR "Kraftfahrzeugindustrie" OR "Kraftfahrzeugmarkt") AND NOT isPartOf:Wirtschaftsdienst
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Herrmann, Andreas
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
2
How product recalls and social feedback affect consumers' purchase decisions : empirical evidence from the automobile industry
Beck, Lucas
-
2015
helfen, das für sie ideale Produkt auszuwählen. Dies gilt insbesondere für die
Automobilindustrie
, da sich Fahrzeuge durch … anhand realer Sekundärdaten der
Automobilindustrie
empirische Evidenz, dass Produktrückrufaktionen und soziales Feedback …
Persistent link: https://www.econbiz.de/10011603131
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