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~isPartOf:"Wissenschaftliche Zeitschrift / Hochschule für Ökonomie Bruno Leuschner, Berlin : Beiträge aus Forschung und Lehre"
~isPartOf:"Journal of marketing for higher education"
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Wissenschaftliche Zeitschrift / Hochschule für Ökonomie Bruno Leuschner, Berlin : Beiträge aus Forschung und Lehre
Journal of marketing for higher education
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ECONIS (ZBW)
520
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1
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
2
Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
Saved in:
3
Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación
;
Alves, Helena
; …
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
Saved in:
4
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
5
Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
Saved in:
6
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
7
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
8
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
9
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
10
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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