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Search: ("Medienwirtschaft") AND NOT isPartOf:Wirtschaftsdienst
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Werbung
Mediensektor
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16
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8
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7
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7
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3
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3
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3
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3
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197
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1
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11
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
12
Media context : a literature review and research agenda
Jørgensen, René Haldborg
;
Knudsen, Gry Høngsmark
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
Saved in:
13
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
14
An evaluation of the advertising media function using DEA and DEMATEL
Roodposhti, Maysam Shafiee
;
Behrang, Kiandokht
;
Kamali, Hadi
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 923-943
Persistent link: https://www.econbiz.de/10013357209
Saved in:
15
Ad blocking
Gritckevich, Aleksandr
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
Saved in:
16
Impact of Media Transformation on Advertising Products
Rubtcova, Mariia
-
2019
The paper is devoted to the analysis of impact of media transformation on advertising products. We focused on the trends in the transformation of media consumption and the related adjustment of advertisers' activity. As a result of the media transformation, advertisers and advertising agencies...
Persistent link: https://www.econbiz.de/10012871731
Saved in:
17
The impact of product quality on advertising media planners' satisfaction
Knuth, Ingo
;
Engel, Dirk
- In:
International journal on media management : JMM
23
(
2021
)
1/2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10012696955
Saved in:
18
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 698-719
Persistent link: https://www.econbiz.de/10012505246
Saved in:
19
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
-
2017
Persistent link: https://www.econbiz.de/10011762028
Saved in:
20
Advertising Spending and Media Bias : Evidence from News Coverage of Car Safety Recalls
Beattie, Graham
-
2017
Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto manufacturers in U.S. newspapers and news coverage of car safety recalls. This context allows us to separate the influence of advertisers, who prefer less coverage, from that of readers,...
Persistent link: https://www.econbiz.de/10012453774
Saved in:
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