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Search: ("Netzinfrastruktur" OR "Netzneutralität" OR "USA") AND NOT isPartOf:Wirtschaftsdienst
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Konsumentenverhalten
USA
110
United States
110
Consumer behaviour
21
Marketing management
21
Marketingmanagement
21
Beziehungsmarketing
10
Marketing
10
Relationship marketing
10
Theorie
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Ailawadi, Kusum L.
1
Andrews, Michelle
1
Aspara, Jaakko
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Castro, Iana A.
1
Chen, Haipeng
1
Chintagunta, Pradeep K.
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Chu, Junhong
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
272
Technological forecasting & social change : an international journal
261
Working paper / National Bureau of Economic Research, Inc.
248
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Business horizons
85
Journal of retailing and consumer services
77
Journal of business research : JBR
70
Management information systems : mis quarterly
64
Journal of fashion marketing and management
63
Psychology & marketing
63
The journal of consumer marketing
54
International journal of hospitality management
53
NBER working paper series
47
Operations research
47
American journal of agricultural economics
43
International journal of consumer studies
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The American economic review
37
International journal of retail & distribution management
35
IEEE transactions on engineering management : EM
34
Journal of food products marketing
33
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Decision sciences : DS
32
Journal of hospitality marketing & management
32
International journal of sport management and marketing : IJSMM
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Harvard business review : HBR
28
Journal of consumer behaviour : an international research review
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
The journal of product & brand management
27
Discussion paper / Centre for Economic Policy Research
25
Journal of sport management : the official journal of the North American Society of Sport Management
24
The journal of services marketing
24
European journal of marketing : EJM
23
Journal of advertising research
23
Journal of the Academy of Marketing Science
23
Applied economics
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ECONIS (ZBW)
21
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1
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
2
How kinetic property shapes novelty perceptions
Kim, Junghan
;
Lakshmanan, Arun
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011410752
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
5
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
6
When value trumps health in a supersized world
Haws, Kelly L.
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
Saved in:
7
To buy or not to buy : consumers' demand response patterns for healthy versus unhealty food
Talukdar, Debabrata
;
Lindsey, Charles
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009717164
Saved in:
8
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
9
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
10
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
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