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~language:"eng"
~isPartOf:"Working paper series / European Central Bank"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Springer eBook Collection"
~person:"Hruschka, Harald"
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Working paper series / European Central Bank
Journal of business economics : JBE
Springer eBook Collection
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
"Advanced data analysis techniques with marketing applications" : editorial
Paetz, Friederike
;
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 557–561
Persistent link: https://www.econbiz.de/10013438850
Saved in:
2
Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike
(
ed.
);
Steiner, Winfried J.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013438860
Saved in:
3
Analyzing browsing across websites by machine learning methods
Falke, Andreas
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
5
,
pp. 829-852
Persistent link: https://www.econbiz.de/10013438873
Saved in:
4
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
5
Special issue: Looking across product categories in marketing science
Hruschka, Harald
(
ed.
);
Reutterer, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011707277
Saved in:
6
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
7
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
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