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Search: Cause-brand alliances less familiar brands with familiar causes Beth Harben; Sandra Forsythe
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The journal of brand management : an international journal
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Cause–brand
alliances
:
Less
familiar
brands
with
familiar
causes
Harben, Beth
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
19
(
2011
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10009334341
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