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Foxall, Gordon R.
Shahbaz, Muhammad
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ECONIS (ZBW)
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When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets
Bonafé‐Pontes, Andressa A.
;
Oliveira‐Castro, Jorge M.
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084171
Saved in:
2
The theory of the marketing firm
Foxall, Gordon R.
- In:
Managerial and Decision Economics
41
(
2019
)
2
,
pp. 164-184
Persistent link: https://www.econbiz.de/10012084176
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3
The marketing firm: Retailer and consumer contingencies
Larsen, Nils Magne
;
Sigurdsson, Valdimar
;
Breivik, Jørgen
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084182
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4
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle
;
Bendheim, Liv Marie
;
Sigurdsson, Valdimar
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084187
Saved in:
5
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle
;
Bendheim, Liv Marie
;
Sigurdsson, Valdimar
- In:
Managerial and Decision Economics
(
2019
)
Persistent link: https://www.econbiz.de/10012084188
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