The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Year of publication: |
2019
|
---|---|
Authors: | Fagerstrøm, Asle ; Bendheim, Liv Marie ; Sigurdsson, Valdimar ; Pawar, Sanchit ; Foxall, Gordon R. |
Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - 2019 (14.08.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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