Kollmann, Tobias; Häsel, Matthias - Universität <Duisburg-Essen> / Lehrstuhl für … - 2006
Due to the increasing use of e-business technologies, thecorresponding Net Economy has evolved into an established … inevitably need toapproach each other. In this paper, we argue that collaborative conceptsrepresent a promising way of meeting … and how cross-channel cooperation contributes to competitiveadvantage and propose a classification of the resulting forms …