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export journal of marketing
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An experimental analysis
of
a salesman's
expert
and referent bases
of
social power in the buyer-seller dyad
Busch, Paul
;
Wilson, David T.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10001962214
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