An experimental analysis of a salesman's expert and referent bases of social power in the buyer-seller dyad
Year of publication: |
1976
|
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Authors: | Busch, Paul ; Wilson, David T. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 13.1976, 1, p. 3-11
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Subject: | Handelspersonal | Marktforschung |
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