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~subject:"Beziehungsmarketing"
~person:"Pynnönen, Mikko"
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Beziehungsmarketing
AHP approach
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Customer value
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Pynnönen, Mikko
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International journal of electronic business
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ECONIS (ZBW)
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Applying a customer value model in mobile communication business
Pynnönen, Mikko
;
Hallikas, Jukka
- In:
International journal of electronic business
6
(
2008
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
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