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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~isPartOf:"Baltic journal of management"
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Beziehungsmarketing
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Brand management
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Delphi technique
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Baltic journal of management
Expert journal of marketing
16
ERIM report series research in management
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Expert journal of business and management
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Central European business review : CEBR
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Department working papers / Bar-Ilan University, Department of Economics
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Econometric Institute research papers
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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International journal of business excellence : IJBEX
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International journal of electronic business
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of entrepreneurship and small business : IJESB
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International journal of management and network economics : IJMNE
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of business economics and management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of open innovation : technology, market, and complexity
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Journal of service research
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Journal of service research : JSR
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Journal of tourism, sustainability and well-being
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Liiketaloudellinen aikakauskirja
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Linköping studies in science and technology
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Management information systems : mis quarterly
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Oeconomia Copernicana
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Technological forecasting & social change : an international journal
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The TQM journal : the international review of organizational improvement
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Developing brand identity for Slovenia with opinion leaders
Ruzzier, Maja Konecnik
- In:
Baltic journal of management
7
(
2012
)
2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10009560753
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