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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~isPartOf:"Baltic journal of management"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
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Beziehungsmarketing
Markenführung
Brand management
2
Brand
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Brand image
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Consumer behaviour
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Customer satisfaction
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Delphi technique
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Delphi-Methode
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Designation of origin
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Digital platform
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Digitale Dienste
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Slovenia
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Slowenien
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Viral marketing
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Virales Marketing
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Web-based service
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anti-fragility
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brand contestation
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brand management
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branding
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brands
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case analysis
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expert study
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expertise
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online word-of-mouth
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platform strat-egy
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process model
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sentiment analysis
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text analysis
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Dietrich, Daniel
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Russell, Cristel Antonia
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Ruzzier, Maja Konecnik
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Baltic journal of management
Journal of consumer research : JCR ; an interdisciplinary journal
Expert journal of marketing
16
ERIM report series research in management
4
Expert journal of business and management
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Department working papers / Bar-Ilan University, Department of Economics
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Econometric Institute research papers
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
International journal of business excellence : IJBEX
1
International journal of electronic business
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of management and network economics : IJMNE
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of business economics and management
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of open innovation : technology, market, and complexity
1
Journal of service research
1
Journal of service research : JSR
1
Journal of tourism, sustainability and well-being
1
Liiketaloudellinen aikakauskirja
1
Linköping studies in science and technology
1
Management information systems : mis quarterly
1
Oeconomia Copernicana
1
Technological forecasting & social change : an international journal
1
The TQM journal : the international review of organizational improvement
1
The journal of applied business research
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A framework
of
brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
2
Developing brand identity for Slovenia with opinion leaders
Ruzzier, Maja Konecnik
- In:
Baltic journal of management
7
(
2012
)
2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10009560753
Saved in:
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